Export 2026-09-14 at the repo root: 500 outlets, 81 sponsorship pairs, 68 brands; remove the stray dataset/ folder
7c8197f verified | { | |
| "title": "Developer Creators and Their Sponsors (devsponsors.com)", | |
| "id": "devmarketing/developer-creators-sponsors", | |
| "licenses": [ | |
| { | |
| "name": "CC-BY-4.0" | |
| } | |
| ], | |
| "resources": [ | |
| { | |
| "path": "creators.csv", | |
| "description": "One row per developer-facing outlet, 500 rows. Measured reach and audience, sponsorship stance, and clearly labelled price estimates.", | |
| "schema": { | |
| "fields": [ | |
| { | |
| "name": "slug", | |
| "type": "string", | |
| "description": "Stable id of the outlet on devsponsors.com." | |
| }, | |
| { | |
| "name": "name", | |
| "type": "string", | |
| "description": "Display name of the channel, account or newsletter." | |
| }, | |
| { | |
| "name": "kind", | |
| "type": "string", | |
| "description": "channel, creator, newsletter, podcast or similar." | |
| }, | |
| { | |
| "name": "platform", | |
| "type": "string", | |
| "description": "Primary platform: youtube, instagram, tiktok, x, newsletter and so on." | |
| }, | |
| { | |
| "name": "handle", | |
| "type": "string", | |
| "description": "Handle on that platform, without the leading @." | |
| }, | |
| { | |
| "name": "profile_url", | |
| "type": "string", | |
| "description": "The creator's own page on the platform." | |
| }, | |
| { | |
| "name": "region", | |
| "type": "string", | |
| "description": "Two-letter ISO country code, uppercase. Empty where unknown." | |
| }, | |
| { | |
| "name": "region_confidence", | |
| "type": "string", | |
| "description": "How the region was arrived at, for example declared. Empty where unknown." | |
| }, | |
| { | |
| "name": "reach_per_post", | |
| "type": "number", | |
| "description": "Mean measured views, plays or impressions per sampled post." | |
| }, | |
| { | |
| "name": "reach_median", | |
| "type": "number", | |
| "description": "Median of the same sampled posts. Budget against this one." | |
| }, | |
| { | |
| "name": "reach_unit", | |
| "type": "string", | |
| "description": "What reach counts: views, plays, impressions or opens." | |
| }, | |
| { | |
| "name": "audience", | |
| "type": "number", | |
| "description": "Followers or subscribers, as published by the platform." | |
| }, | |
| { | |
| "name": "audience_label", | |
| "type": "string", | |
| "description": "What the audience number is called on that platform." | |
| }, | |
| { | |
| "name": "engagement_rate_pct", | |
| "type": "number", | |
| "description": "Engagements as a percentage of reach, on the sampled posts." | |
| }, | |
| { | |
| "name": "days_since_post", | |
| "type": "number", | |
| "description": "Days between the most recent sampled post and the observation date." | |
| }, | |
| { | |
| "name": "figures_observed_at", | |
| "type": "datetime", | |
| "description": "When the figures on this row were read, ISO 8601 UTC." | |
| }, | |
| { | |
| "name": "accepts_sponsorship", | |
| "type": "string", | |
| "description": "yes or no as the outlet states publicly. Empty means nobody has checked." | |
| }, | |
| { | |
| "name": "sponsor_status", | |
| "type": "string", | |
| "description": "confirmed, runs_paid, likely, declines or unknown." | |
| }, | |
| { | |
| "name": "sponsor_basis", | |
| "type": "string", | |
| "description": "One sentence naming the evidence sponsor_status was graded on." | |
| }, | |
| { | |
| "name": "sponsorship_page", | |
| "type": "string", | |
| "description": "The outlet's own advertise or sponsor page, where it publishes one." | |
| }, | |
| { | |
| "name": "lowest_price_usd", | |
| "type": "number", | |
| "description": "Lowest price the creator publishes, in US dollars. Empty means no published price." | |
| }, | |
| { | |
| "name": "estimate_usd_low", | |
| "type": "number", | |
| "description": "Low end of OUR estimate for one placement. Not a price. See the note below." | |
| }, | |
| { | |
| "name": "estimate_usd_high", | |
| "type": "number", | |
| "description": "High end of the same estimate. Not a price." | |
| }, | |
| { | |
| "name": "estimate_placement", | |
| "type": "string", | |
| "description": "The placement the estimate is for, for example one integrated mid-roll." | |
| }, | |
| { | |
| "name": "estimate_source_name", | |
| "type": "string", | |
| "description": "Public benchmark the estimate multiplies." | |
| }, | |
| { | |
| "name": "estimate_source_url", | |
| "type": "string", | |
| "description": "Address of that benchmark." | |
| }, | |
| { | |
| "name": "sponsors_count", | |
| "type": "integer", | |
| "description": "How many distinct sponsors this outlet has on record in sponsorships.csv." | |
| }, | |
| { | |
| "name": "devsponsors_url", | |
| "type": "string", | |
| "description": "Page for this outlet on devsponsors.com." | |
| } | |
| ] | |
| } | |
| }, | |
| { | |
| "path": "sponsorships.csv", | |
| "description": "One row per creator and sponsor pair, 81 rows, each read from a disclosure in the creator's own post, with that page in source_url.", | |
| "schema": { | |
| "fields": [ | |
| { | |
| "name": "creator_slug", | |
| "type": "string", | |
| "description": "Joins to slug in creators.csv." | |
| }, | |
| { | |
| "name": "creator_name", | |
| "type": "string", | |
| "description": "Display name of the outlet that ran the sponsorship." | |
| }, | |
| { | |
| "name": "creator_devsponsors_url", | |
| "type": "string", | |
| "description": "Page for that outlet on devsponsors.com." | |
| }, | |
| { | |
| "name": "sponsor_name", | |
| "type": "string", | |
| "description": "Brand named in the creator's own disclosure sentence." | |
| }, | |
| { | |
| "name": "sponsor_slug", | |
| "type": "string", | |
| "description": "Joins to sponsor_slug in sponsors.csv." | |
| }, | |
| { | |
| "name": "sponsor_devsponsors_url", | |
| "type": "string", | |
| "description": "Page for that brand on devsponsors.com." | |
| }, | |
| { | |
| "name": "platform_confirmed", | |
| "type": "boolean", | |
| "description": "true when the platform also flagged the post as paid. false means only the disclosure sentence says so." | |
| }, | |
| { | |
| "name": "source_url", | |
| "type": "string", | |
| "description": "The page the disclosure was read from, so the pair can be checked at its source. Empty where the API returns none." | |
| } | |
| ] | |
| } | |
| }, | |
| { | |
| "path": "sponsors.csv", | |
| "description": "One row per distinct brand, 68 rows, with how many outlets name it.", | |
| "schema": { | |
| "fields": [ | |
| { | |
| "name": "sponsor_name", | |
| "type": "string", | |
| "description": "Brand name as written in the disclosures." | |
| }, | |
| { | |
| "name": "sponsor_slug", | |
| "type": "string", | |
| "description": "Stable id of the brand on devsponsors.com." | |
| }, | |
| { | |
| "name": "sponsor_devsponsors_url", | |
| "type": "string", | |
| "description": "Page for that brand on devsponsors.com." | |
| }, | |
| { | |
| "name": "creators_count", | |
| "type": "integer", | |
| "description": "How many distinct outlets in this dataset have sponsored posts from the brand." | |
| } | |
| ] | |
| } | |
| } | |
| ] | |
| } | |