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| { | |
| "slug": "restaurants", | |
| "display_name": "Restaurants & Cafes", | |
| "voice": { | |
| "tone": "warm_busy_practical", | |
| "register": "fellow_operator", | |
| "code_mix": "hindi_english_natural", | |
| "vocab_allowed": [ | |
| "footfall", "covers", "AOV", "RPC", "table turnover", "reservations", | |
| "GRO", "weekend brunch", "happy hour", "thali", "biryani", "tandoor" | |
| ], | |
| "vocab_taboo": [ | |
| "best food in city", "guaranteed packed house", "miracle marketing", | |
| "viral guarantee" | |
| ], | |
| "salutation_examples": ["Hi {chef_or_owner_first_name}", "{restaurant_name} team"], | |
| "tone_examples": [ | |
| "Quick one — IPL match nights have been 1.5x your weekday avg this season", | |
| "Spotted: 'biryani delivery' searches in your sublocality up 28% this week" | |
| ] | |
| }, | |
| "offer_catalog": [ | |
| { "id": "res_001", "title": "Flat 30% OFF on total bill (limit ₹500)", "value": "30%", "audience": "new_user", "type": "percentage_discount" }, | |
| { "id": "res_002", "title": "Buy 1 Pizza Get 1 Free (Tue-Thu)", "value": "BOGO", "audience": "new_user", "type": "bogo" }, | |
| { "id": "res_003", "title": "Weekday Lunch Thali @ ₹149", "value": "149", "audience": "new_user", "type": "service_at_price" }, | |
| { "id": "res_004", "title": "Free Starter on orders > ₹1,200", "value": "free_addon", "audience": "new_user", "type": "free_addon" }, | |
| { "id": "res_005", "title": "Match-night Combo @ ₹399 (food + drink)", "value": "399", "audience": "new_user", "type": "service_at_price" }, | |
| { "id": "res_006", "title": "Family Sunday Brunch @ ₹699/pax", "value": "699", "audience": "new_user", "type": "service_at_price" }, | |
| { "id": "res_007", "title": "Free Delivery > ₹500", "value": "free_delivery", "audience": "new_user", "type": "free_addon" }, | |
| { "id": "res_008", "title": "Birthday: Free Cake on parties of 6+", "value": "free_addon", "audience": "all", "type": "free_addon" } | |
| ], | |
| "peer_stats": { | |
| "scope": "metro_casual_dining_2026", | |
| "avg_rating": 4.2, | |
| "avg_review_count": 142, | |
| "avg_views_30d": 4800, | |
| "avg_calls_30d": 38, | |
| "avg_directions_30d": 95, | |
| "avg_ctr": 0.025, | |
| "avg_photos": 22, | |
| "avg_post_freq_days": 7, | |
| "retention_30d_pct": 0.18 | |
| }, | |
| "digest": [ | |
| { | |
| "id": "d_2026W17_ipl_window", | |
| "kind": "seasonal", | |
| "title": "IPL home-match Saturdays underperformed weeknight matches across metros", | |
| "source": "magicpin order data, Apr 2026", | |
| "summary": "Saturday IPL matches shift orders to home-watch parties; restaurant covers down 12% vs Saturday average. Weeknight matches drive +18% covers. Adjust promo days accordingly.", | |
| "actionable": "Push match-night combos on Tue/Wed/Thu match dates only" | |
| }, | |
| { | |
| "id": "d_2026W17_packaged_food_gst", | |
| "kind": "compliance", | |
| "title": "GST council clarifies 5% rate for restaurant takeaway packaging from 2026-06-01", | |
| "source": "GST Council circular 224/2026", | |
| "summary": "Single-use plastic surcharge added to packaging cost for orders >₹500. Effective June 1. Cloud kitchens hit hardest.", | |
| "actionable": "Audit your packaging cost; consider Eco-pack alternative if volume justifies" | |
| }, | |
| { | |
| "id": "d_2026W17_zomato_visibility", | |
| "kind": "trend", | |
| "title": "Zomato 'verified' badge correlates with +24% impressions in Tier-1 cities", | |
| "source": "Zomato partner update, Apr 2026", | |
| "summary": "Verification requires uploaded GST cert + 6 months continuous operation. Most eligible mid-size restaurants haven't applied; 5-day approval.", | |
| "actionable": "Apply via partner dashboard if you've crossed 6 months" | |
| }, | |
| { | |
| "id": "d_2026W17_swiggy_iCare", | |
| "kind": "tech", | |
| "title": "Swiggy iCare: AI complaint summarizer launching Apr 2026", | |
| "source": "Swiggy partner blog 2026-04-12", | |
| "summary": "Auto-summarises customer complaints into themes (cold food / late / wrong order). Free for Pro merchants. Reveals pattern most operators miss.", | |
| "actionable": "Enable in dashboard; review weekly themes Sunday evening" | |
| }, | |
| { | |
| "id": "d_2026W17_dish_trend", | |
| "kind": "trend", | |
| "title": "'Sugar-free dessert' searches +52% YoY across Indian metros", | |
| "source": "Google Trends Apr 2026", | |
| "summary": "Concentrated in 28-45 age band; correlated with rising diabetic awareness. Two new options on dessert menus seeing strong attach rate: keto cheesecake, almond-flour brownie.", | |
| "actionable": "Add one sugar-free dessert; mark prominently on menu and GBP" | |
| } | |
| ], | |
| "patient_content_library": [ | |
| { | |
| "id": "pc_ordering_smart", | |
| "title": "Three things to look for before ordering food online", | |
| "channel": "whatsapp", | |
| "length_seconds": 60, | |
| "body": "(1) Look at the latest review's date — if last review is 30+ days old, the kitchen may be off. (2) Filter for 4★+ reviews mentioning your specific dish. (3) Order at peak hours — fresh prep, not warmed-up morning batch. These three filter out 80% of bad-experience risk." | |
| }, | |
| { | |
| "id": "pc_thali_economics", | |
| "title": "Why a ₹149 thali is the best lunch deal in town", | |
| "channel": "whatsapp", | |
| "length_seconds": 45, | |
| "body": "A weekday thali for ₹149 covers your daily protein, two veggies, dal, rice, roti, and pickle/sweet. Buying these separately at any market in the neighbourhood: ₹240+. The only way restaurants make this work is high lunch volume — which means freshly-cooked, not standing in a chafer." | |
| } | |
| ], | |
| "seasonal_beats": [ | |
| { "month_range": "Mar-Apr", "note": "IPL season — match-night promos on Tue/Wed/Thu; not weekends" }, | |
| { "month_range": "Oct-Nov", "note": "Diwali corporate gifting + family-feast bookings" }, | |
| { "month_range": "Dec", "note": "Christmas + New Year — set menu sales 3x baseline" }, | |
| { "month_range": "Jul-Aug", "note": "monsoon delivery surge; rain-day discount window" }, | |
| { "month_range": "Feb 14", "note": "Valentine's prix-fixe — book starting 2 weeks prior" } | |
| ], | |
| "trend_signals": [ | |
| { "query": "biryani near me", "delta_yoy": 0.18, "segment_age": "all", "skew": "balanced" }, | |
| { "query": "weekday lunch thali", "delta_yoy": 0.34, "segment_age": "office_25-45", "skew": "balanced" }, | |
| { "query": "sugar free dessert", "delta_yoy": 0.52, "segment_age": "28-45", "skew": "balanced" }, | |
| { "query": "match night offer", "delta_yoy": 0.65, "segment_age": "20-40", "skew": "male" }, | |
| { "query": "small party catering", "delta_yoy": 0.22, "segment_age": "30-50", "skew": "female" } | |
| ], | |
| "regulatory_authorities": ["FSSAI", "Local Health Department", "GST Council"], | |
| "professional_journals": ["FoodService India", "Hospitality Bizz"] | |
| } | |