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| title: About It depends |
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| short_description: It depends – unconventional research consulting |
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| # What if everything you know about your customers is almost true? |
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| At It depends, we specialise in untangling the messy human experience. Our clever research designs and advanced quantitative methods help businesses make sense of human attitudes, needs, and behaviour. |
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| Unchallenged assumptions can lead to costly mistakes. |
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| This is why curious leaders trust us to solve for the human truths that drive smart business decisions. |
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| ## Doing research differently |
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| It depends is an unconventional research consultancy. We were founded in 2023 by a duo who left the traditional consulting industry to deliver more truthful, more efficient, and more actionable human insights. |
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| Our small, high-performing team comprises experts in social research and data science. Based in a former butcher’s shop in Copenhagen, we provide full-service research consulting. |
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| ## Get in touch |
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| - **Asmus Harre** · *Co-founder & Partner* · [Email](mailto:asmus@itdepends.dk)· [LinkedIn](https://www.linkedin.com/in/asmusharre/) |
| - **Mathias Bruun** · *Co-founder & Partner* · [Email](mailto:mathias@itdepends.dk) · [LinkedIn](https://www.linkedin.com/in/mathias-bruun/) |
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| [It depends website](https://www.itdepends.dk/) · [It depends on Linkedin](https://www.linkedin.com/company/itdepends-dk/) |
