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| license: cc-by-4.0 | |
| language: | |
| - en | |
| pretty_name: "The Flat Rate Movers — Search Intent Coverage Rubric" | |
| tags: | |
| - moving | |
| - logistics | |
| - relocation | |
| - schema-org | |
| - json-ld | |
| - search-intent | |
| - local-services | |
| - virginia | |
| - west-virginia | |
| size_categories: | |
| - 1K<n<10K | |
| # The Flat Rate Movers — Search Intent Coverage Rubric | |
| ## What this dataset is | |
| This is the published intent-coverage rubric of **The Flat Rate Movers LLC**, a flat-rate | |
| moving and logistics company based in Winchester, Virginia and Martinsburg, West Virginia. | |
| The rubric answers one question for every service the company sells: *what would a customer, | |
| or an AI assistant helping a customer, actually type to find this service — and which exact | |
| page answers that string?* | |
| This dataset is part of **The Flat Rate Machine**, The Flat Rate Movers' verified data | |
| system — the named system that joins this intent rubric to the company's signed provenance | |
| layer, its datasets and entity graphs, and its public API. | |
| The current generation holds **1,218 rows across 28 services**. Every row is one query string, | |
| resolved to the page that answers it, that page's per-page JSON, the dataset files behind the | |
| answer, and the service's node in the company's entity graph — with the SHA-256 certificate of | |
| each target carried on the row itself. | |
| Rows fall into five intent classes: | |
| | Intent class | Rows | Shape | | |
| | --- | ---: | --- | | |
| | navigational-local | 642 | Service phrase with a place, the bare phrase, "{phrase} near me", and corridor forms for I-81 / I-66 / I-70 where the service runs on a corridor | | |
| | cost | 168 | "How much does {service} cost in {scope}" and "{service} cost in {scope}" for Winchester, VA, Martinsburg, WV and the Shenandoah Valley | | |
| | best-choice | 168 | "Best {service} in {scope}" and top-rated forms per scope | | |
| | ai-question | 128 | Real question phrasings from the company's blog question bank, carried verbatim apart from American-spelling normalization | | |
| | how-process | 112 | "How to hire {service} in {scope}" per scope, and "how to book {service}" | | |
| | **Total** | **1,218** | **0 rows excluded by the coverage gates in this generation** | | |
| The data file in this repository, `datasets-intent-coverage.json`, is the rubric's published | |
| JSON-LD document: eight frame nodes (operations, scope, taxonomy and pattern rules, target | |
| resolution and coverage gates, generation method, query sources, boundaries, and totals) plus | |
| one coverage node per service carrying that service's row count and its counts by intent class. | |
| The totals node publishes the SHA-256 digest of the rows' canonical serialization | |
| (`10aaafc7685c3a7aa20e04014ea7af7ff695e4c6b8e62f9a1d3f9f38df1748bc` for this generation), so any | |
| future row-level release can be checked against the digest the company has already committed to. | |
| ## How it was generated | |
| No row is hand-typed. The rubric is generated by `build-intent-rubric.js` (v1.3.2 for this | |
| generation) in the company's Flat Rate Machine, from the estate's own registries: | |
| - `services.json` — 28 services | |
| - `pages.json` — 200 pages | |
| - `locations.json` — the two branches, kept distinct | |
| - `corridors.json` — Interstate 81, Interstate 66, Interstate 70 | |
| - `service-area.geojson` — the 53-feature service-area footprint (Winchester footprint 32 areas, | |
| Martinsburg footprint 35 areas, 14 areas served by both) | |
| - The blog question bank — 100 real question phrasings in 10 categories | |
| - The signed AI master index — the source of every certificate digest a row carries | |
| Generation is deterministic: the same registries and the same signed index produce the same | |
| rows, serialized canonically and hashed. Target resolution follows fixed rules — the default | |
| target is the service's hub page; a place-scoped row targets the matching branch page when the | |
| estate has one; a corridor row targets the corridor's own page when that page belongs to the | |
| service's page set; a question-bank row targets the hub unless the question's own slug is a page | |
| of that service. | |
| ## Row schema | |
| Each rubric row carries 14 fields: | |
| | # | Field | Meaning | | |
| | --- | --- | --- | | |
| | 1 | `query_text` | The query string itself, as a customer or an AI assistant would phrase it | | |
| | 2 | `intent_class` | One of navigational-local, cost, how-process, best-choice, ai-question | | |
| | 3 | `service_id` | The service that answers the string (for example `service-commercial`) | | |
| | 4 | `area` | The service-area feature the row is bound to, when it has one | | |
| | 5 | `target_url` | The page that answers the string | | |
| | 6 | `target_json` | That page's per-page JSON file | | |
| | 7 | `dataset_ids` | The dataset files backing the answer | | |
| | 8 | `graph_node` | The service's `@id` in the entity graph | | |
| | 9 | `cert_target_json_sha256` | SHA-256 certificate of the target JSON, copied from the signed index | | |
| | 10 | `cert_dataset_digests` | SHA-256 certificate of each backing dataset, copied from the signed index | | |
| | 11 | `gate_page_in_registry` | Gate result: the target is a real page in the pages registry | | |
| | 12 | `gate_target_in_signed_index` | Gate result: the target is sealed in the signed index | | |
| | 13 | `gate_datasets_in_signed_index` | Gate result: every backing dataset is sealed in the signed index | | |
| | 14 | `generated_at` / `generator_version` | The generation stamp: when the row was generated, and which generator version made it | | |
| A row exists only if all three gates pass; rows that cannot be proven — a target page outside | |
| the registry, or a target or dataset missing from the signed index — are excluded and counted, | |
| never silently kept. This generation excluded 0. | |
| ## The certificate system | |
| The estate runs a signed provenance layer. Every published file — this dataset included — is a | |
| distribution of the company's **AI master index** | |
| ([ai-master-index.json](https://theflatratemovers.com/ai-master-index.json)), which records | |
| each file's SHA-256 digest and byte size. The index is signed with Ed25519 under key id | |
| `theflatratemovers-2026-10-29-1`; the detached signature is published at | |
| [ai-master-index.jws](https://theflatratemovers.com/ai-master-index.jws) and the public key at | |
| [signing-keys.json](https://theflatratemovers.com/.well-known/signing-keys.json) | |
| (fingerprint `k_HfnSkokedjQMSjLj-X8ftw40CUr92dBgecXsP14y4`). | |
| To verify this copy: | |
| 1. Hash `datasets-intent-coverage.json` with SHA-256. For the generation mirrored here the | |
| digest is `022052899074f80c7dbfe90e4c49047c9669c1b6d937026db2022cb6d073c8d3` | |
| (112,683 bytes) — the same value recorded for it in the signed index and in this repository's | |
| `MANIFEST.json`. | |
| 2. Fetch the live index and its signature, and verify the Ed25519 signature against the | |
| published key. If the signature verifies and your digest matches the index entry, the file | |
| is byte-for-byte what the company published. | |
| ## Citation and DOI | |
| The estate release that carries this dataset is archived on Zenodo: | |
| - **Concept DOI (cite this one — it always resolves to the latest version):** | |
| [10.5281/zenodo.23818766](https://doi.org/10.5281/zenodo.23818766) | |
| - **Version DOI for release v1.1.0:** [10.5281/zenodo.23818767](https://doi.org/10.5281/zenodo.23818767) | |
| - **Zenodo record:** https://zenodo.org/records/23818767 | |
| - **GitHub repository:** https://github.com/TheFlatRateMovers/theflatratemovers-ai (release v1.1.0) | |
| ## Canonical live URLs | |
| - Dataset file: https://theflatratemovers.com/datasets-intent-coverage.json | |
| - Landing page: https://theflatratemovers.com/datasets/intent-coverage/ | |
| - All company datasets: https://theflatratemovers.com/datasets/ | |
| ## Provenance and update cadence | |
| The rubric is regenerated and the estate re-sealed whenever the underlying registries change — | |
| a new page, a new service, a new dataset — as part of the same build that deploys the change. | |
| This mirror is synced from the canonical live file; the live file's `dateModified` and the | |
| signed index are the freshness record. The company is The Flat Rate Movers LLC, founded June | |
| 2010, operating from Winchester, VA (116 W Piccadilly St Suite 11) and Martinsburg, WV | |
| (736 Williamsport Pike Suite 2) — two distinct branches, never blended in the data. | |
| ## Boundaries | |
| - A row is a question, not a claim. Inclusion means the estate has a page that answers the | |
| string; no row asserts a search position, a rating, a review count, or an outcome. | |
| - The rubric publishes no prices. The cost rows map cost questions to the pages that explain | |
| how the flat rate is set. The only company pricing published anywhere in the estate is the | |
| industrial and commercial workforce schedule carried inside its source datasets, and no row | |
| extends it to any other service. | |
| - The dataset names no clients and carries no client identities. | |
| - Branch facts follow each branch's own records — areas, hours, and names are never merged | |
| across Winchester and Martinsburg. | |
| ## License | |
| CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/. The dataset file declares the same | |
| license internally. Attribution: The Flat Rate Movers LLC, with the canonical URL and the | |
| concept DOI above. | |